Communicating Strategically

Communicating Strategically

This chapter emphasizes on the vital use of communicating strategically and how important it is in successful business communication. Communication plays a significant responsibility in all aspect, it’s the global civilization. Effective communication is not only fundamental to an organization, but also to any other organization or individual linked with it. With organization’s intensifying swiftly on global terms it’s important for them to essentialize their corporate communications skills and its significance should be standardized throughout the organization. Organizations should be accurate as to what they intend to communicate and to whom the message is targeted at. The proper communication of message is essential irrespective of their channels and the structure of the message. The primary channels include the employees, customers etc. as well as secondary which include media, legal and government bodies etc. It’s extremely imperative to make a note of the outlook of these constituencies towards the organization is awfully essential as it has crash on the constituency responses. Constituency response gives a criticism to the conglomerate if the constituency responded the way they had expected or be supposed to transform the message. In conclusion, it’s an organizations responsibility to check if the statement was effective and successful, as to what the corporation’s mission and vision is. By linking corporate strategy to company’s message by the managers can diminish the eventual loss in reputation.

Article

The article By: Robert F. Abbott high lightens the importance of communication from a CEO’s perspective. They say that the most important responsibility of a CEO to communicate and they spend maximum amount of time in communicating with the internal and external environment. The base of any matter is communication and at the highest possible level communication has to be at its best and accurate. It’s also illustrated with a lot of examples as in the different roles played by the CEO with different channels and individuals.

Reference:

http://www.communication-newsletter.com/ceos.htm

The Changing Environment for Business

The Changing Environment for Business

Since the early stages of Human era, one thing is very evident, ‘Change’. In the modern day era the most noticeable change is Globalization. In fact I would say as the most adapted changes of all time. The rise of a global economy has brought the world to a common understanding and made earth an interdependent place to live in. We are stirring towards an economy in which barriers tumbling; apparent space is dwindling due to advances in technology and transportation. There is an emergence of a global culture looking similar and general economies are amalgamating into an interdependent global economic system. Globalization due to technology and communication has resulted in the arrangement of a “Global Village”. The companies should learn how to battle in an altering atmosphere and these are the ways in which the companies can do this:

• Recognize the changing environment.
• Adapt to the environment without compromising principles.
• Not assuming problems would automatically disappear.
• Keep corporate communication connected to strategy.
  

Article

The article basically speaks about how business has changed over the years as an impact of globalization. Basically earth has been a center of change. Just like the weather business has never remained the same. There has been a constant change as human mind is never stable as well. Imagine the amount of thought that comes in and goes out ever second of an individual’s lifetime. The author also says that employees have not been the dame over the last two decades. The attrition rate has become a major problem in all sectors and amongst all developing and developed nations. Basically there are four practices most management experts feel are essential for getting the best performance from employees.

1: Provide Meaning and Purpose in Work
2: Be Work/Life Friendly
3: Share the Rewards
4: Open the Books

Reference :

http://www.winstonbrill.com/bril001/html/article_index/articles/401-450/article427_body.html