This chapter emphasizes on the vital use of communicating strategically and how important it is in successful business communication. Communication plays a significant responsibility in all aspect, it’s the global civilization. Effective communication is not only fundamental to an organization, but also to any other organization or individual linked with it. With organization’s intensifying swiftly on global terms it’s important for them to essentialize their corporate communications skills and its significance should be standardized throughout the organization. Organizations should be accurate as to what they intend to communicate and to whom the message is targeted at. The proper communication of message is essential irrespective of their channels and the structure of the message. The primary channels include the employees, customers etc. as well as secondary which include media, legal and government bodies etc. It’s extremely imperative to make a note of the outlook of these constituencies towards the organization is awfully essential as it has crash on the constituency responses. Constituency response gives a criticism to the conglomerate if the constituency responded the way they had expected or be supposed to transform the message. In conclusion, it’s an organizations responsibility to check if the statement was effective and successful, as to what the corporation’s mission and vision is. By linking corporate strategy to company’s message by the managers can diminish the eventual loss in reputation.
Article
The article By: Robert F. Abbott high lightens the importance of communication from a CEO’s perspective. They say that the most important responsibility of a CEO to communicate and they spend maximum amount of time in communicating with the internal and external environment. The base of any matter is communication and at the highest possible level communication has to be at its best and accurate. It’s also illustrated with a lot of examples as in the different roles played by the CEO with different channels and individuals.
Reference:
http://www.communication-newsletter.com/ceos.htm
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