Internal communications strengthen the relationships of the organizations with its employees. managers have to interact with the people who are working for them and get to know them .
Changing environment affects the internal communication in many ways. There are certain goals for effective communication which are to be done so that it supports the overall mission of the organization. ultimately the employees should believe that they are assets to the organization. internal communication must work with external communication to integrate the messages disseminated to both internal and external audiences.
Face to face meetings should be held frequently with large groups of employees and it should be used as an opportunity to share company’s results and progress. Employees basically want personal contact with their managers and this should be understood by the managers to have a good internal communications.
A lower rate of attrition, employee engagement and satisfaction levels (determined through surveys) are all pointers to an organization’s successful internal communication initiative. This success can be judged in three ways, believes Raja Gopalakrishnan, SVP, Global Service Delivery & Operations, and Managing Director, India; EFD eFunds:
Bad internal communication:
Changing environment affects the internal communication in many ways. There are certain goals for effective communication which are to be done so that it supports the overall mission of the organization. ultimately the employees should believe that they are assets to the organization. internal communication must work with external communication to integrate the messages disseminated to both internal and external audiences.
Face to face meetings should be held frequently with large groups of employees and it should be used as an opportunity to share company’s results and progress. Employees basically want personal contact with their managers and this should be understood by the managers to have a good internal communications.
A lower rate of attrition, employee engagement and satisfaction levels (determined through surveys) are all pointers to an organization’s successful internal communication initiative. This success can be judged in three ways, believes Raja Gopalakrishnan, SVP, Global Service Delivery & Operations, and Managing Director, India; EFD eFunds:
Bad internal communication:
- Long-term impact
- Dissatisfaction among employees leads to higher attrition.
- Lack of coherent and shared vision.
- Low employee morale results in lower productivity.
- Impact on company's stocks.
- Organization’s external brand value suffers.
Ways and means
The channels of communication are intranets, e-mail, newsletters, periodic speeches by the CEO / managing director, open house sessions, etc. Sridharan asserts that while formal channels are important, it is imperative to make informal communication a continuous effort.
The following factors should be taken care of:
The channels of communication are intranets, e-mail, newsletters, periodic speeches by the CEO / managing director, open house sessions, etc. Sridharan asserts that while formal channels are important, it is imperative to make informal communication a continuous effort.
The following factors should be taken care of:
- The purpose should be clear.
- The timing and medium are important.
- Language must be used carefully.
- The tools of communication should be effective.
- When people are vulnerable, their tolerance for ambiguity decreases, so they need to be told clearly to feel secure.
Communication has to be supported by action.
http://www.expresscomputeronline.com/20070326/technologylife01.shtml
http://www.expresscomputeronline.com/20070326/technologylife01.shtml
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